Install the repeatable process we use to plan, produce and optimize winning ad campaigns for boutique fitness studios (based $3 million in profitable spend and world record results).
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Most “gurus” chase cheap clicks and push templated solutions that damage your brand and deliver poor leads. We built this playbook on real-world results:
From driving a start-up to a $600M valuation and managing $30k/day Facebook ad spends to owning 4 award-winning fitness franchises, Dave Zanker ("Google for digital marketing," according to clients) brings a unique blend of high-level marketing consultancy and hands-on fitness industry experience.
Functional Digital was born from this expertise, focusing solely on solving one problem: executing the most effective way for fitness franchises to achieve sustainable membership growth. This playbook distills the systems refined through millions in ad spend, 250,000+ leads, and partnerships like the one that fueled Body Fit Training's explosive growth.
Dave and his team leverage proprietary technology and a data-driven, hyperlocal approach to ensure campaigns deliver maximum impact and dominate local markets, turning leads into loyal members.
The playbook is a comprehensive Google Slides presentation. Upon purchase, you'll receive a link granting you view access. Because it's a live document, you automatically get all future updates and additions at no extra cost, ensuring you always have the most current, effective strategies.
This playbook provides the complete, battle-tested system for generating high-quality leads via Meta Ads. It's a high-level strategy document designed for those familiar with Meta Ads Manager. It focuses on advanced strategy, not basic step-by-step screenshots. If you need help with the fundamentals of applying these strategies, AI tools like ChatGPT can assist with the 'how-to' implementation.
No. This playbook focuses on strategy and execution within Meta Ads Manager itself. No additional software purchases are required to implement these methods.
Absolutely not. This is the exact, human-created playbook we use for internal team training and client strategy implementation. It's concise and focused on high-level, experience-driven strategies, deliberately avoiding basic 'how-to' steps that AI assistants can easily provide if needed.
No - this is the complete and final playbook available for purchase. If you are part of a franchise network with over 50 locations and are looking for an implementation partner, then we do offer extensive agency solutions if you are interested, however that is not the intention of developing this playbook for sale.
Get the exact high-level strategies we've used to generate over 250,000 leads for studios like yours. Delivered as a live Google Slides document with lifetime updates.
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